Starbucks Via Instant Coffee Unveiled

Starbucks has now officially launched Via, their instant coffee product. It comes in two flavors, Colombia (medium) and Italian Roast (extra bold). There is currently no decaf version, but we suspect one is in the works and will be launched in the near future.

Here is a nice product launch video from Starbucks introducing you to their new Via brand and also explains the process for making this 'premium' instant coffee product ie, why Starbucks believes Via is a cut above Nescafe, Sanka, Folgers etc.

Starbucks Via Ready Brew - New Instant Coffee on Video.ca

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[ READER COMMENTS ]

1. 1

   Laurie said:

   Did the taste test today brewed VS instant. I usually drink instant and VIA is really good compared to what I drink(nescafe). I did not need to add milk to VIA. Finally something for the instant coffee drinkers at Starbucks.

   Posted at 09:50 PM, on October 2 2009

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